If you follow SEO blogs, then you’ve probably heard about Google’s new Penguin update. Originally announced by Google’s anti-spam department head, Matt Cutts, at SXSW 2012, the Penguin update is going to transform the way quality sites are interpreted by Google. Over the last week, website owners have already started to report massive search engine ranking drops for certain terms. It’s clear to see that Google means business with its new Penguin update.
But what can your website do to survive and prosper in a post-Penguin world? Today, we’re going to teach you some of the best ways to avoid Google’s new penalties by optimizing your website for the Penguin update.